jamais vu

I've been thinking about that state of feeling unfamiliar with the familiar - jamais vu. More in relation to environment, not emotions. Though, I guess the two would be intertwined. Figuring out ways to represent this state is my next project idea for nfdu PROJECTS. I definitely want it to be a collaborative endeavor, but not sure about scope...? Seems more like a selective invitational, rather than a call for entries project. I have some people in mind that I would like to approach, probably best to do that and get their input and go from there. I keep thinking about the first time I saw a Hungry Jack restaurant in Sydney - it's the same as Burger King in the US - it's that feeling I had that I'm talking about. I'm conscious of the fact that this experience is so incredibly subjective that representing it objectively might be impossible. LOL, I'm having deja vu.